At Kindleman, we help startups, SMBs, and government departments launch and scale high-performing eCommerce stores without the limitations of off-the-shelf platforms.

Our secret weapon? SpreeCommerce — an open-source, Ruby-on-Rails based eCommerce framework that gives us the flexibility to build tailored, secure, scalable, and future-proof online stores for our clients.

Spree comes with tons of features built in:

• Unlimited Product catalog
• Product Variations
• Flexible Product Categorisation & tagging
• WishLists
• Customer Accounts
• Customer Addresses
• Digital Products
• Reporting
• Store Credits
• Content: CMS managed Information pages and blogs
• Newsletter Management
• Product Faceted Search
• MultiLingual
• Reports
• Promotions
• Tax Management
• Stock Management
• Multiple Stock Locations
• Returns Management
• Multiple sales channels & apps
• Flexible Shipping options
• Order Management
• Risk Analysis
• And More!

Shopify or WooCommerce are great ecommerce solutions too, with their own benefits and feature lists, but we are mindful of their limitations when scoping a project:

• Custom features require costly workarounds
• Scaling means expensive replatforming
• You’re locked into a vendor’s roadmap

Spree is a framework for building the eCommerce site you need.  Flexibility, customisation and extension is baked into the architecture.

Spree is built with Ruby on Rails used also by companies such as Shopify, Github, Crunchbase, Airbnb, Hulu, Kickstarter, Square and over 1 million other businesses big and small.

Spree Commerce is an open-source, Ruby on Rails eCommerce framework built for flexibility, scalability, and ownership.

Ruby on Rails is an incredibly valuable advantage for SpreeCommerce because it provides a robust, scalable, and developer-friendly framework that accelerates e-commerce development. Allowing SpreeCommerce to focus on delivering powerful e-commerce features without unnecessary complexity. The extensive ecosystem of Ruby gems enables seamless integration with payment gateways, shipping providers, and third-party services, enhancing functionality with minimal effort. Additionally, Rails' strong emphasis on security, performance optimization, and maintainability ensures that SpreeCommerce remains a reliable and future-proof solution for online stores. The active Rails community also contributes continuous improvements, keeping SpreeCommerce at the forefront of e-commerce innovation. Using Rails makes it easier for developers to hit the ground running making contributions back to Spree, making modules to extend it or customising individual stores.

What Spree Commerce Can Do for Your Business

Spree can eliminate licensing fees & vendor lock-In:
✅ No monthly fees – Host it yourself or choose your infrastructure.
✅ Full ownership – No risk of platform policy changes (unlike Shopify).
✅ No forced upgrades – Stay in control of your tech stack.

Perfect for:

• Startups watching cash flow
• SMBs planning long-term growth
• Government agencies needing compliance

Spree Can Be Customized for Any Business Model

Unlike rigid SaaS platforms, Spree’s modular architecture allows:

• B2B workflows (quote systems, bulk pricing)
• Subscriptions & memberships (custom billing logic)
• Unique checkout flows (e.g., government procurement steps)
• Custom Reports and data access

Spree Can Scale with Your Growth

• Handles 100,000+ products without performance drops.
• API-first design lets you add mobile apps, POS, or IoT later.
• Ruby on Rails backend ensures enterprise-grade security.

Spree vs. Shopify vs. WooCommerce: Key Differences

Real-World Use Cases for Spree

For Startups & SMBs

• Launch faster – Pre-built modules for payments, shipping, and taxes.
• Pivot easily – Adapt your store for new business models (e.g., subscriptions → marketplace).
• Avoid replatforming costs – Grow from $0->10M+ on the same stack.

For Government & Enterprise

• Meet strict compliance – GDPR, Security, accessibility, or procurement rules.
• Integrate with legacy systems – ERPs, inventory, or payment gateways.
• White-label solutions – Match existing brand guidelines perfectly.

Want to get started? Talk to our team about your project