THINGS THAT WE DO TO MAKE YOUR PROJECT BETTER

• DESIGN

  Design isn't just graphics.

  From the moment we leave your meeting, we’re designing a solution. Generally, this means studying business needs, your user’s needs and solving problems using structure, convention and beauty.

  We prefer standards that allow creative and trends to change over time, and designing for usability, SEO, and customer conversion.

  Our design is brand-centric and content supportive. By focusing on aspects like typography, colour and layout for web design, we allow images, video and copy content to activate campaigns seamlessly across your marketing touchpoints - both online and offline.

  Design is always presented in a browser, and where possible, in person. You’re encouraged to discuss and request changes - and if we think you’re wrong - we’ll tell you!

• TECHNOLOGY

  Great technologies enable solutions and designs that clients and users love.

  Kindleman are experts in everything from Front end Responsive web design to hard core back end programming. We make time to constantly learn, evolve and improve our technical solutions as the industry moves forward.

  We implement sites with a set of solutions that enable us to offer clients the right tool for the job. We are constantly exploring and learning what’s available, what’s exceptional, and what’s going to last.

  Sites are built in stacks which can be broken down to front end, back end and infrastructure. All of the technology we use is open source. We manage all our code in Source control hosted at GitHub, which makes our developers happy.

  Front End
  Modern websites are essentially built with HTML5, CSS3 and Javascript. We use Sass and CoffeeScript to make authoring those a joy. All of our sites use RWD (Responsive Web Design) to make sure sites look good on any device.

  Back End
  Depending on a projects requirements we select a back end stack:

  Online Application
  Ruby On Rails using the Active Admin CMS. The sheer power and quality of the rails stack is incredible and for complex, completely custom sites with advanced functionality that changes over time, there is nothing better.

  Content managed sites
  We recommend SilverStripe or Wordpress for content managed sites. The power, security and scalability of Silverstripe is unmatched. The immediacy and plugin availability for Wordpress often makes it a great choice.

  Ecommerce
  When eCommerce power and marketing integrations are critical we recommend Shopify. Sometimes when there's a mixed focus for the website, Silverstripe and Wordpress are used for their more straightforward ecommerce extensions. 

  Integrations
  We regularly integrate sites with 3rd party services which provide a lot of functionality out of the box, for example:
  Marketing: Salesforce, Marketo, Infusionsoft etc
  Email: PostMark SMTP, Mailchimp, CampaignMonitor

  We host our sites on modern, fast, managed quality servers in a location close to the intended audience.

• COLLABORATION

  Understanding and communication are integral to delivering successful projects. We encourage our clients to be involved.

  You’ll receive a timeline and estimated budgets prior to us starting any work. A contact report is emailed asap after any face-to-face meeting where decisions have been made.

  We communicate on project specifics through Basecamp, to which you will receive a login.

  We use simple pricing - everyone’s time is the same price, and quotes and invoicing is based on the time we’ve spent on your project.

  We value transparency, so all our time is tracked using Harvest - you can ask for a report at any time.

  We do our utmost to ensure our projects run smoothly, but if there’s a hiccup we’ll always make it right on our watch.

  Our clients like partnering with Kindleman because we care about their project’s success.