Nestle came to us with digital strategy problems underlined by reams of policy documents. What they needed was a can-do attitude.
We’ve built and maintained websites, campaign websites, competition database integrations, a Facebook promotions platform, email campaigns, and content for Smarties, Milo and the flagship Uncle Tobys brand.
WordPress is the mandatory CMS for brand websites at Nestle, so we’ve stretched it in all directions to achieve the stringent requirements and security scans!!
Working with SEO strategy company Bruce Clay, Kindleman developed a content and creative strategy that pushed pages from the Uncle Tobys website to the top of Google organic listings for a range of keywords.
Being immediately engaging wherever a customer lands vastly reduces bounce-rate and improved the chances of conversion. Engaging creative and content such as our Build-a-Breakfast app and The Farmer’s Story content project kept users engaging with the brand for longer, understanding the importance of their products and people, and trusting the brand enough to walk in to store and buy. Ultimate goal – achieved.
Campaign pages let us quickly deliver engaging content, measure success through analytics and create a conversion funnel to produce a desired user action.
We’ve made lots of these.
Integrating social into as many opportunities as possible, means the conversation goes further.
UNCLE TOBYS HAS BEEN TRYING TO GET TO THE TOP OF GOOGLE ORGANIC LISTINGS FOR OUR KEY PRODUCT INGREDIENT 'OATS' FOR YEARS, AND AT LAST WE'VE DONE IT WITH KINDLEMAN'S INTELLIGENT CONTENT AND CREATIVE STRATEGY. WE'RE ALSO SEEING CUSTOMERS STAY LONGER ON THE WEBSITE THANKS TO THE BREAKFAST APP AND THE VIDEO CONTENT. GOOD WORK KINDLEMAN.
We've managed ongoing web projects for some of the world's biggest brands, and we have the in-house capability to create unique experiences that delight and inspire. From strategy through implementation and optimisation, we run campaigns to achieve results that can be counted on the bottom line.