October 13, 2008 by admin
What do you do when things don't go exactly the way you planned a month ago? Do you try to always make it right, to use grace and flair to overdeliver at every turn? Then you've just discovered the single most important secret of marketing. Because when you amaze and delight,... Read More
October 07, 2008 by admin
I read in the paper this morning about CEO's of failing financial institutions. They take US$90mill bonuses at the end of the year after being paid. And still ask for bailouts from GW Taxpayer. I read that the Murray is drying up, the glaciers melting. I read about the Bali bombers being... Read More
October 02, 2008 by admin
This, I found via Seth Goddin's blog. Megan: People online are real people. If you send a nasty email, there’s a real human being on the other end who gets it. If you flame in a forum, you’re wasting real people’s time. If you spam someone, you’re really only making yourself look... Read More
September 23, 2008 by admin
This is a straight copy/paste from Seth Goddin's blog. Brilliant. _________________ If I pay $1000 extra for a first-class seat, odds are the flight attendant will be nice to me. If I pay $2000 extra for the presidential suite at the hotel, odds are the front desk clerk will be nice to me. If... Read More
September 01, 2008 by admin
I had an interesting chat with Stewart from Respect[http://www.digital88.com.au/rsearch/candidate/aboutrespect.php?PHPSESSID=9b19c413660c334849a53b87f8f9905f] Search and Selection about the php developer I'm looking for. Being an amateur at getting new people, I didn't know whether to trust the recruitment industry, even though I'd been placed through them before. Stewart was really open to what I was saying,... Read More
August 27, 2008 by admin
This week, Thinking Club welcomed a lovely guest, Sally from the Sydney Community Fund (SCF). For those who - like most Australians - don’t know what a Community Fund is, they are a centralised charity group that can help inidividuals and companies choose and give to charities in their own... Read More
August 01, 2008 by admin
What does that mean I hear you ask? The idea behind De Bono's approach is often to un-think a situation. Defy logic. Subvert the norm. Stop thinking. Today's session used the PO method to provoke alternative views on a subject. De Bono suggests using the phrase PO before a statement to... Read More
August 01, 2008 by admin
Nelli and Mo logo[/assets/Uploads/2008/08/nellimo_logo.jpg] Oohhh we love a good fashion brand project and this one looks like a corker! Thanks to Adele and Jenn and we wish them well in this new venture. Read More
June 30, 2008 by admin
This is absolutely beautiful and such a great design concept... BMW presents GINA, a new take on car design, materials, and flexibility. TheGINA replaces the traditional metal/plastic skin with a textile fabric skin that’s pulled taut around a frame of metal and carbon fiber wires. Even the shape of the car... Read More
June 24, 2008 by admin
With the current set of domain name options set to run out by 2011??(huh? - doubt it), this interesting read[http://www.smh.com.au/news/technology/internet-set-for-domain-name-big-bang/2008/06/24/1214073188092.html] says that there's about to be a bit of a shakup. Internet Corporation for Assigned Names and Numbers (ICANN) will vote tomorrow on whether to introduce the ability to setup custom... Read More
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