We've been doing some experimenting lately. Experimenting usually means that we're fed up with making things the same way. It also often means we're seeing a change and had better learn in order to stay ahead of the 8-ball.

So what did we experiment with? Well, with the growing usage of smart phones, tablets, and up to massive 30inch high resolution displays, there's a huge variation in the experience that a viewer gets when looking at your website. Think about it - when you look at a webpage on your iPhone, it basically just takes the webpage and shrinks it down. You then scale it up to read the text and find the button you want to press, meaning you're losing most of the rest of page's content, and scrolling left and right trying to read sentences. Annnnnnoying. So in keeping with the program, Will found some good books on building website's that 'respond' to the user's chosen viewing device.

What we can do now, using some new techniques, is ensure that when your customer opens a page on your website using their iPhone or iPad, that they are given an experience tailored to their device. That could mean we remove the display images, the menu might display vertically instead of horizontally, the 'Buy now' button might have greater importance in the hierarchy, and the text might be legible without scaling and scrolling. A bit like your iPhone apps - a much better experience.

And that's it - it's all about giving your customers the best possible experience of your brand, building loyalty by giving them a good reason to show their friends and come back again.

Give us a shout if you're interested - your existing website can sometimes be adapted to be more device responsive. It's something we think we'll see more demand for over the next few years.

(Now we've got to do it to our website!!)